The Department of Marketing, Ekiti State University (EKSU), Ado-Ekiti, was established in 2017 following the approval of the University Senate and the National Universities Commission (NUC) to offer specialized undergraduate education in Marketing. The creation of the department was driven by the growing need to produce highly skilled marketing professionals capable of meeting the demands of today’s dynamic and competitive business environment.

Since its inception, the Department has remained committed to academic excellence, research, innovation, entrepreneurship, and community service. It provides students with sound theoretical knowledge and practical marketing skills necessary for careers in business organizations, government agencies, non-governmental organizations, and entrepreneurial ventures.

Vision
To become a leading Department of Marketing recognized nationally and internationally for excellence in teaching, research, innovation, and the production of competent marketing professionals with global relevance.

Mission
• Provide quality education in marketing based on global best practices.
• Produce graduates with sound ethical values and professional competence.
• Promote research that addresses contemporary marketing challenges.
• Foster entrepreneurship, innovation, and leadership among students.
• Contribute to national and international economic development through knowledge creation and community engagement.

Academic Programme
The Department offers the Bachelor of Science (B.Sc.) Degree in Marketing in line with NUC standards. Students are trained in consumer behaviour, marketing research, sales management, advertising, digital marketing, strategic marketing, entrepreneurship, and related areas, including SIWES industrial training.

Objectives
• Produce competent and innovative marketing professionals.
• Equip students with analytical and managerial skills.
• Develop entrepreneurial abilities.
• Promote ethical business practices.
• Prepare graduates for postgraduate studies and professional certification.

Research Focus
Consumer Behaviour, Digital Marketing, Brand Management, Strategic Marketing, Marketing Analytics, Entrepreneurship, CRM, Sustainable Marketing, and related fields.

Community Service
Business advisory services, entrepreneurship training, seminars, consultancy, outreach programmes, and industry collaboration.

Career Opportunities
Marketing Management, Brand Management, Advertising, Sales, Digital Marketing, Banking, Manufacturing, Telecommunications, Consulting, Entrepreneurship, Academia, and Research.

Core Values
Excellence, Integrity, Professionalism, Innovation, Creativity, Teamwork, Accountability, and Service.

Future Outlook
Since its establishment in 2017, the Department has continued to strengthen teaching, research, and industry collaboration while producing globally competitive graduates.